Epic Nine Marketing
Your Investment
In the Climb
Transparent, itemized pricing for every service — exactly as presented in the Base Camp Strategy. No hidden fees, no vague packages. Every line item is explained so you know exactly what you are investing in and why.
$8,500
One-Time Total
Brand foundation, website, collateral, and CRM setup
$1,099
Monthly Total
ActiveCampaign, direct mail management, print & promo
$3,259
Annual Total
Memberships + Climb Club hosting & support
One-Time Investments
Building the Foundation
One-Time Total: $8,500
These are the assets that will serve Loudan Studio for years. The Brand Guide, website, and collateral are investments, not expenses — they compound in value as your reputation grows.
Brand Guide
Logo refinement, colors, fonts, LLRS™ mark, and complete brand standards document. This is the foundation everything else is built on — your visual identity, your voice, and your positioning in the market. Without this, every other marketing investment is less effective.
$2,500
One-Time
Web Design & Development
Portfolio showcase, dedicated LLRS™ landing page, consultation booking integration, and contact forms. Designed to convert visitors into $500 consultation bookings. Built to rank for Knoxville luxury kitchen and bath remodel search terms.
$4,500
One-Time
Contractor Partnership Packet Design
Professionally designed one-to-two page overview for contractor outreach. Includes the LLRS™ value proposition, preferred contractor relationship structure, your credentials and Minnesota portfolio highlights, and a clear next step. Must feel as premium as the work you do — if it looks like it was printed at Staples, it undermines your luxury positioning.
$500
One-Time
Design Discovery Package Template
Print-ready branded consultation deliverable that transforms your $500 consultation into a tangible, premium product. Includes Personalized Style Profile, Space Analysis Summary, Preliminary Mood Board, Investment Range Estimate, and Your Next Steps — all in a format beautiful enough to frame. This is your single most important conversion tool.
$750
One-Time
ActiveCampaign Setup + CRM Pipeline
Two pipeline builds (Homeowner Pipeline + Contractor Pipeline) plus email sequence setup. Gets your contact management out of text messages and mental notes and into a system that follows up automatically. Non-negotiable — get this running on Day 1.
$250
One-Time
Ongoing Monthly Services
Keeping the Engine Running
Monthly Total: $1,099
These are the recurring services that generate awareness, nurture leads, and keep Loudan Studio top-of-mind with homeowners and contractors every single month.
| Service | Qty | Monthly | What It Does |
|---|---|---|---|
| ActiveCampaign Subscription | 1 | $49 | Up to 2,500 contacts; pricing increases as your list grows. Includes email automation, CRM pipeline management, and contact tracking. This is the nervous system of your marketing operation. |
| Social Media — Self Managed | 1 | $0 | Instagram + Pinterest managed by Jeremy and Samantha. 3x/week minimum posting — before/after Reels, process content, LLRS™ explainers, and Samantha-on-camera expertise content. The luxury remodel space on Instagram in East Tennessee is wide open. Epic Nine will provide content strategy, templates, and coaching. |
| Direct Mail Design + Campaign Management | 1 | $300 | Monthly campaign management for premium oversized mailers (6x9 or larger, heavy card stock) to 200–250 targeted homes in Tellico Village, Rarity Bay, and Avalon. Print costs are separate (~$150–$200/month for 200–250 pieces). The key is repetition — the same household needs to see your name 3–4 times before they reach out. |
| Print & Promotional Materials | 1 | $750 | Monthly budget for business cards, branded swag, event materials, and signage. Premium business cards that feel as high-end as your work. Branded swag for Mahjong and Pickleball events. Yard signs for active project sites in upscale neighborhoods. Covers ongoing replenishment and new event collateral as needed. |
Note on Budget Expansion
Based on your experience level, service scope, and target market, a marketing budget in the $2,500–$3,500/month range would meaningfully accelerate your path to first project and showroom opening. As soon as revenue begins, reinvesting in marketing at a higher rate will compound your results significantly. The goal is to reach a point where the marketing budget is self-funding from project revenue.
Annual
Annual Total: $3,259
Professional Association & Chamber Memberships
$3,000
Annual investment covering HBAGK Associate Membership, Loudon County Chamber, Farragut/West Knox Chamber, and one referral networking group (BNI, REO, or TNT). These memberships are the foundation of your contractor and homeowner networking strategy — non-negotiable for Year 1.
Climb Club Website Hosting & Support
$259
Annual website hosting, SSL certificate, domain management, and technical support via the Epic Nine Climb Club. Includes uptime monitoring, security updates, and minor content updates throughout the year. Keeps your website fast, secure, and always online.
As Needed
Hourly Services
Graphic Design
$150/hr
Ad creative, event materials, social graphics, and any additional collateral needed on an as-needed basis.
Photography Direction & Asset Management
$150/hr
Direction for professional architectural photography sessions, asset organization, and portfolio management. Every completed project should be photographed by a professional architectural photographer — this is not optional.
Execution Roadmap
90-Day Launch
Timeline
A clear, week-by-week roadmap from Day 1 to your first closed project. The goal: at least one project per month within 60–90 days to unlock the showroom investment.
Days 1–14
Brand Foundation
- Kick-off call: align on brand voice, visual direction, and LLRS™ positioning
- Begin Brand Guide development (logo, colors, fonts, LLRS™ mark)
- Set up ActiveCampaign CRM — Homeowner Pipeline + Contractor Pipeline
- Set up Google Business Profile with full optimization
- Design and order premium business cards and Contractor Partnership Packet
- Launch Instagram and Pinterest profiles with initial content
Days 15–30
Market Entry
- Brand Guide delivered and approved
- Launch first direct mail campaign to Tellico Village / Rarity Bay (200–250 homes)
- Join Loudon County Chamber — attend first Business After Hours event
- Attend HBAGK Coffee Break as a guest for the first time
- Begin posting on Instagram (3x/week minimum — start with Minnesota portfolio)
- Identify and visit 2–3 BNI or REO chapters as a guest
Days 31–60
Momentum Building
- Website goes live with full portfolio, LLRS™ page, and consultation booking
- Design Discovery Package template delivered and print-ready
- Join HBAGK as Associate Member
- Apply to preferred BNI or REO chapter
- Join Farragut West Knox Chamber
- Send second direct mail campaign (same households — repetition is key)
- Schedule and complete first paid $500 consultation
Days 61–90
First Project Close
- Close first paid project (target: $15,000–$50,000+ design fee)
- Photograph completed work with professional architectural photographer
- Collect first Google review and testimonial
- Evaluate showroom location options in Lenoir City
- Reinvest project revenue into expanded marketing budget ($2,500–$3,500/month)
- Register for AGC GC Meet & Greet (June) as an exhibitor
Payment Terms: With any ongoing services, Epic Nine will meet with you monthly for reporting and strategy review. If payments are not made on time, a 10% late fee will be added to the account. If an account becomes 2 months overdue, website access and email services will be suspended until the account is brought current.
The Mountain Is There.
Let's Climb It Together.
You have something that most businesses spend years trying to build: a truly differentiated offering, deep expertise, an innovative process, and a clear vision for where you want to go. What has been missing is a clear map for how to get there. This is that map.